the wrong reasons, with at least one commentator describing it as
The commercial, for the Qiaobi detergent brand, begins with a woman loading
her washing machine. A black man in paint-splattered clothes appears, who
then wolf-whistles and winks at the woman.
She beckons him over, then pushes him into the machine – and he emerges, to
the woman’s delight, as a Chinese man in clean clothes.
According to Shanghaiist, “Thanks to traditional beauty standards valuing
white skin, many Chinese people have a well-established phobia of dark skin
which unfortunately also breeds racist attitudes towards people of African
descent, who are viewed by some as “dirty” simply because of their skin tone.”